Guides

How to photograph products, what each marketplace requires, and how to use AI images well, written for people who run an online store.

• 10 product photo tips that help products sellTen practical product photography tips for online stores: soft light, clean backgrounds, the angles to shoot, white balance, consistent framing, file names and alt text.
• AI model poses: which pose sells which productWhich model pose sells each product: full-length standing for dresses, walking for trousers, profile for earrings, a raised hand for rings, and poses that hide the garment.
• Can you use AI images commercially?Can you sell with AI-generated product images? What copyright, advertising and AI transparency rules say, what to avoid, and a 60-second check before every upload.
• Do customers notice AI product images?Will shoppers spot that a product photo was made with AI, and does it matter? What gives cheap AI images away, what actually builds trust, and when to tell customers.
• Does Amazon allow AI product images?Can you upload AI-generated product images to Amazon? What Amazon asks of a product photo, where AI fits in a listing, and how to prepare a main image that follows the rules.
• Does Google penalize AI images?Does Google rank sites lower for AI-generated product images? What Google Search and Merchant Center actually say, the metadata rule for Shopping, and what helps images rank.
• Flat lay to model: the step-by-step guideA step-by-step guide to turning flat lay clothing photos into on-model images: how to shoot the flat lay, choose models, sizes and poses, and check the result.
• How 261 Shopify stores photograph their productsWe measured 7,723 products on 261 Shopify stores: how many photos each has, how large, which shape, and how many main images sit on a truly white background.
• How to choose an AI model for your productsThe model tells a shopper "this is for you" or "not for you" before they read a word. Seven practical tips for choosing an AI model by age, look, body type, style and brand.
• Jewelry photography tips: 10 ways to make every piece sellHow to photograph jewelry that looks as good as it is: soft light without reflections, sharp focus, a background chosen by metal, one angle per type, and on-model scale shots.
• Product image sizes for every marketplaceMinimum and recommended product image sizes and aspect ratios for Amazon, Shopify, Etsy, eBay, Google Shopping and Instagram, with a free checker for your own photo.
• Product photography with your phone: the complete guideHow to photograph products at home with your phone: window light, a clean background, the right angles and settings, fixes for common problems, and when AI is faster.
• The e-commerce product image checklistA practical checklist for e-commerce product images: the six images every product needs, size and format checks, consistency rules and a final check before you publish.